SEO report of marketingreligion.net

Redirected to maraeinstein.com/

Mara Einstein

maraeinstein.com/

Mara Einstein is a marketing professor, former ad exec, and author. She is an expert on native ads, content marketing, cause marketing and consumer culture.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : maraeinstein.com/

Character length : 17

Title
Mara Einstein
Description
Mara Einstein is a marketing professor, former ad exec, and author. She is an expert on native ads, content marketing, cause marketing and consumer culture.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Mara Einstein
description: Mara Einstein is a marketing professor, former ad exec, and author. She is an expert on native ads, content marketing, cause marketing and consumer culture.
url: http://maraeinstein.com/
site_name: Mara Einstein

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Mara Einstein

Character length : 13

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
501012
Heading structure in the source code
  • <H1> Mara Einstein
  • <H1> BLACK OPS ADVERTISING
  • <H5> NATIVE ADS, CONTENT MARKETING, AND THE COVERT WORLD OF THE DIGITAL SELL
  • <H6> “Reading Mara Einstein is like putting on magic glasses that let you see the advertising all around you, all the time. Whether you’re looking to sell, or hoping to resist, here is the state of the art.” — Douglas Rushkoff, author, Throwing Rocks at the Google Bus, Present Shock.
  • <H6> “The most important contribution she makes is providing a clear sense of what free content really costs…stealth marketing, the invasion of privacy, the proliferation of clickbait and stalking advertising, and the general degradation of much of the web.” —Tim Wu, New York Times Book Review
  • <H1> Speaker, author, educator… illuminating the intersection between marketing and society, and what it means for business and consumers.
  • <H3> SUBSCRIBE TO MARA’S NEWSLETTER: “marketing :: society”
  • <H1> Mara Einstein
  • <H1> Mara Einstein
Word cloud
  • einstein14
  • mara14
  • follow6
  • content4
  • all4
  • advertising4
  • marketing3
  • ops2
  • author2
  • sell2
  • web2
  • black2
  • email2
  • facebook2
  • twitter2
  • linkedin2
Keyword matrix
wordtitledescriptionsheading
einstein
mara
follow
content
all
advertising
Two Word cloud
  • mara einstein6
  • follow mara4
  • black ops2
  • facebook follow2
  • einstein on linkedin2
  • twitter follow2
Three Word cloud
  • follow mara einstein6
  • email mara einstein2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 2 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.90
Flesch Reading Ease
54.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.20
Dale–Chall Readability
7.70
SMOG Index
9.10
Spache Readibility
5.00
Number of letters
2923
Number of words
548
Number of sentences
108
Average words per sentences
5
Number of syllables
951
Syllables in words
905
Average syllables in words
1.74
Number of words in first three syllables
113
Percentage of word / syllables
20.62
Words not in Dale-Chall easy-word list
261
Words not in Spache easy-word list
118

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://maraeinstein.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://maraeinstein.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://maraeinstein.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://maraeinstein.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.6.1
  • http://maraeinstein.com/wp-content/themes/maraeinstein/js/jquery.bxslider.min.js?ver=4.7.5
  • http://maraeinstein.com/wp-content/themes/maraeinstein/js/jquery.mousewheel-3.0.6.pack.js?ver=4.7.5
  • http://maraeinstein.com/wp-content/themes/maraeinstein/fancybox/jquery.fancybox.pack.js?ver=4.7.5
  • http://maraeinstein.com/wp-content/themes/maraeinstein/js/main.js?ver=4.7.5
  • http://maraeinstein.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
  • http://maraeinstein.com/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=5.0.1
  • http://maraeinstein.com/wp-content/plugins/js_composer/assets/lib/waypoints/waypoints.min.js?ver=5.0.1
  • http://maraeinstein.com/wp-content/plugins/js_composer/assets/lib/prettyphoto/js/jquery.prettyPhoto.min.js?ver=5.0.1
  • http://maraeinstein.com/wp-content/plugins/js_composer/assets/lib/owl-carousel2-dist/owl.carousel.min.js?ver=5.0.1
  • http://maraeinstein.com/wp-content/plugins/js_composer/assets/lib/bower/imagesloaded/imagesloaded.pkgd.min.js?ver=4.7.5
  • http://maraeinstein.com/wp-includes/js/underscore.min.js?ver=1.8.3
  • http://maraeinstein.com/wp-content/plugins/js_composer/assets/js/dist/vc_grid.min.js?ver=5.0.1
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://maraeinstein.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.6.1
  • http://maraeinstein.com/wp-content/themes/maraeinstein/genericons/genericons.css?ver=3.0.3
  • http://maraeinstein.com/wp-content/themes/maraeinstein/style.css?ver=4.7.5
  • http://maraeinstein.com/wp-content/themes/maraeinstein/fancybox/jquery.fancybox.css?ver=20121010
  • http://maraeinstein.com/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=5.0.1
  • http://maraeinstein.com/wp-content/plugins/js_composer/assets/lib/bower/animate-css/animate.min.css?ver=5.0.1
  • http://maraeinstein.com/wp-content/plugins/js_composer/assets/lib/prettyphoto/css/prettyPhoto.min.css?ver=5.0.1
  • http://maraeinstein.com/wp-content/plugins/js_composer/assets/lib/owl-carousel2-dist/assets/owl.min.css?ver=5.0.1
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 16 different links.
Internal links: 11
External links: 5

External links:

Internal links:

 Website security

IP
198.46.81.210
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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